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Are You “The Best Kept Secret” to Your Market?
It’s amazing how many people think of themselves or their business as “the best kept secret” around. It may be cute to say this, but it will not bring you the success you want. Years ago I worked for a...
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#1 mistake experts make that blocks their visibility
Have you noticed how the more visible experts are the more opportunity they seem to have? This doesn’t happen by chance. It likely happens by design… for some experts. For many experts, it’s a huge...
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Blab… Fad or Fabulous?
The first I heard of Blab.im was when my buddy, Brian G. Johnson posted on Facebook he was hosting a Blab. Shortly thereafter, Joel Comm was promoting his Blab. Before I knew it, many of my friends and...
View ArticleThe Power of Radio to Increase Your Influence
You’ve finally done it. You’ve written the book. You’ve created the information product. You’ve developed the workshop. You’ve also developed a nice promotional plan with radio being a primary way...
View ArticleDo you have a memorable brand?
Imagine being so memorable the thought of you pops up when someone sees something tied to your brand. Not only do they think about you, but they can’t help smile. Maybe it’s a phrase that brings you to...
View Article7 Steps to Go From Unknown to Powerhouse Influencer
It’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot”...
View ArticleYou Can’t Please Everyone… So Why Are You Trying So Hard To Do So?
Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the...
View ArticleAuthors… which of these fears do you have when it comes to speaking?
A member of a Facebook group I belong to posed a question about fears to do with speaking. Things like fear of forgetting what you were saying, fear of being judged, fear of being misunderstood, fear...
View ArticleAuthors…Viral Marketing Is Easier Than Ever…If you know what to do
When my first book was published, there was no such thing as online viral marketing, social media marketing or the Internet, as we know it today. It simply didn’t exist. Getting the word out about your...
View Article30-Day Marketing Challenges are GREAT for Authors
I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself. Sales on my first...
View ArticleAuthors: How to Effectively Use YouTube to Market Your books AND Position...
I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics. Whatever struck my fancy, I would turn on my...
View ArticleHow I Got Invited to Write for an Incredibly High Traffic Blog
As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM. OPM – Other People’s Money OEM – Other Expert’s Markets Both are great...
View ArticleAuthors: If you write about prevention, of any type, now’s the time to market
No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted. If you’re an...
View ArticleRock Star Visibility – One Day Event Takes Portland by Storm
One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or...
View ArticleContent marketing is dead… and other lies circulating online
Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share. A great way to showcase your...
View Article6 Ways to Gain Visibility
Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out? Many people don't. They get lost in the shuffle. Here are some questions...
View ArticleMake It Rain: How to Use the Media to Revolutionize Your Business & Brand is...
In the years I’ve been a marketing strategist, I’ve likely read more books than most on the subjects of marketing, media, visibility and promotions. I consume whatever information I can to assure I am...
View ArticleWhy You’re Not Visible to Media Producers and Hosts
In a recent blog post, I sang the praises of author Areva Martin and her newest book, Make It Rain, How to Use the Media to Revolutionize Your Business and Brand. The more I dig into the book, the more...
View ArticleIs a book agent for you?
The world is filled with authors who have yet to write the first word of their bestselling book, let alone get their book published. Then there are those who do write their book and either self-publish...
View ArticleBlogging Can Position You as a Thought Leader
Although there's a lot experts don't agree on, most agree that content marketing can be a huge benefit for someone to position their message. One of the most popular types of content an expert can,...
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